How six sites in six categories entered Google’s AI answers: a study of dated Search Console data

Findings in one place

• Daily. The sites I built and positioned appear inside Google’s AI answers an average of 515 times a day (3,605 impressions in the Search Console generative AI report in the 7 days to 19 Oct 2026, 6 properties). An impression is an appearance in an answer, not a visit.
• Speed. Across these six sites, the first impression recorded inside Google AI came between 1 and 23 days after the property's first day of data.
• Not the home page. In none of the six sites is the home page the page Google’s AI shows most; the most-shown page holds between 26% and 57% of each site’s AI impressions. At the travel agency it is the article that answers whether an older person can fly alone: 867 of 2,847.
• Mostly on phones. Across these six sites, 66% of the AI impressions were on mobile. Desktop leads only at Sanick Equipamentos de Precisão, an industrial counting equipment maker (57% desktop).
• Countries. Searchers in 103 countries saw these sites inside Google AI, each country counted once; 89% of the impressions came from Brazil.

1. Six categories, the same first weeks

Each site is a different business. Four are clients (I have been Director of Artificial Intelligence at Agrotec Imobiliária Rural since September 2026), one is my own product and one is my family’s business. Each window starts on the first day of data of the property, and that day is not the same event for every site: the table says what it is. Across these six sites, the first impression recorded inside Google AI came between 1 and 23 days after the property's first day of data. The fastest, Sanick Equipamentos de Precisão, is a new site on a domain that already had history in Bing.

2. The page Google’s AI shows most is not the home page

For each site, the single page with the most impressions inside Google AI. In none of the six sites is the home page the page Google’s AI shows most. Five of the six answer one specific question: the price of rural land; a German Shepherd growth chart; whether an older person can fly alone; how to wire a PNP or NPN sensor to a PLC; what it costs to learn French. The other is a product page (kibbeh).

3. Phones lead on five of six sites

Across these six sites, 66% of the AI impressions were on mobile. Desktop leads only at Sanick Equipamentos de Precisão, an industrial counting equipment maker (57% desktop).

4. Month by month

Impressions inside Google AI in each complete month of 2026, per site. Partial months are left out; the chart above shows every day.

5. Google and Microsoft, side by side, never added

The sites I built and positioned appear inside Google’s AI answers an average of 515 times a day (3,605 impressions in the Search Console generative AI report in the 7 days to 19 Oct 2026, 6 properties). An impression is an appearance in an answer, not a visit. The six are four client sites (I have also been Agrotec's Director of Artificial Intelligence since September 2026), my own product and a family business. Over the last 28 days the average was 394 a day, and the highest single day in the period tracked was 14 Oct 2026, with 600. Separately, Bing Webmaster Tools counted an average of 112 citations a day as a source in Microsoft AI answers over the same 7 days (84 a day over 28 days, 5 properties). Impressions and citations are different measurements and are never added together. The two windows differ by site, so each column carries its own first day.

Method and limits

• Source: the generative AI report of Google Search Console (impressions in AI Overviews and AI Mode, no clicks; Google Search Central blog, 3 Jun 2026; open to all sites since 31 Aug 2026) and the AI performance report of Bing Webmaster Tools, exported on 23 Oct 2026, every daily series ending on 19 Oct 2026. Each figure is traced to its file in the methodology.
• An impression is an appearance in an answer, not a visit and not a lead. Per-page counts and the site total are aggregated differently by Search Console, so page shares are indicative and can add up to more than 100%.
• Each window starts on the first day of data of the property: a property creation, a site going live or the start of the exported window, as the first table says. Days before that are absence of data, not absence of demand.
• Six sites, one practitioner, 89% of the impressions from Brazil: a pattern in this portfolio, not a market benchmark. The pattern is that unrelated categories behaved alike under the same method; it is not proof that the method caused it. Leads and revenue are not published.
• Which page answers a question is my reading of each page, given with its address so you can check it.