GEO & AI search, in plain language
Clear guides to the terms that decide whether AI recommends your business. From the basics to the advanced signals, written to be useful for you and citable by the AI itself.
What is GEO (Generative Engine Optimization)?
The practice of getting your business cited and recommended inside AI answers. The umbrella concept everything else hangs from, basics to advanced.
Read → Answer enginesWhat is AEO?
Answer Engine Optimization: winning the direct answer, the snippet, the answer box, the concise reply.
Read → The umbrellaWhat is AIO?
AI Optimization: the term that ties SEO, AEO and GEO into one connected strategy.
Read → TechnicalWhat is an llms.txt file?
The plain-text file that tells AI exactly what your business is, in your own words.
Read → AdvancedWhat is entity SEO?
Being understood as one connected entity, not a pile of keywords. The bridge from SEO to GEO.
Read → Quick referenceGEO glossary: 24 terms
Every key term in two sentences. The fast way to speak the language of AI search.
Read → ComparisonAgency vs specialist
An honest comparison of who to hire for GEO, with the questions to ask either one.
Read → Start hereWhat is AI search?
The umbrella shift: systems that answer directly instead of listing links, and what businesses now compete for.
Read → ComparisonGEO vs AEO
Recommendations versus answer slots. The pair everyone confuses, separated properly.
Read → ComparisonAEO vs SEO
Ranking among results versus being the result. Why AEO sits on top of SEO, not against it.
Read → TechnicalWhat is schema markup?
The machine-readable fact sheet attached to your pages, the types that matter, and the silent mistakes.
Read → AI searchWhat is Google AI Overviews?
The AI answer your buyers see daily at the top of Google, and how cited sources get chosen.
Read → MeasurementWhat is citation share?
The metric that replaced ranking position: how often AI names you versus your competitors.
Read → Trust signalsWhat is E-E-A-T?
Experience, Expertise, Authoritativeness, Trust: Google's framework, and why AI reads the same evidence.
Read → The shiftWhat is zero-click search?
Searches that end without a click, what they do to your metrics, and how to win inside them.
Read → TechnicalWhat are AI crawlers?
GPTBot, PerplexityBot, ClaudeBot and friends: who runs each, what each does, and how to control them.
Read → StrategyWhat is topical authority?
Being the go-to source for a whole subject. How depth compounds into rankings and AI citations.
Read →Reading is good. Knowing where you stand is better.
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