Yossa / AI search & SEO
AI search optimization · SEO · international expansion

AI search optimization and SEO consultant for companies that are strong at home and invisible everywhere else.

I build what gets a company found, visited and contacted in new markets: positioning, content systems, entity work for Google, Bing and AI assistants, lead flows and measurement, as one thing. Seven properties, 133 countries in Google, every number traceable to a dated export.

See my clients’ evolution → Where do you stand? Take the 2-minute check
61,913
impressions in Google Search across 5 sites I built, to 19 Sep 2026
133
countries where those sites appeared in Google, counted once each
8,898
impressions inside Google AI features, 6 sites, same exports
1,070
citations as a source in Microsoft AI answers, 5 sites, plus 319 sessions from AI assistants in GA4
The gap

Serving a market is not the same as being found in it.

A company that is strong at home has a name that works where people already know it. Outside that region, the buyer asks Google, Bing or an AI assistant, and the answer names whoever published the clearest answer to the question. Reputation does not travel on its own.

The test is simple: how many clients from outside your state arrived in the last twelve months with no referral and no outbound call? If the answer is close to zero, the problem is structure, not quality. That gap is measurable, and closing it is what I do.

From impression to action

AI visibility, measured: impressions inside Google AI, citations in Bing, sessions from ChatGPT.

Impressions are appearances in a search or AI experience. Clicks are recorded at the source. Sessions are recorded on the site. Key events are actions the site tracks. Leads and deals stay in the client's CRM. The portfolio totals below add each step only to itself.

Visibility
61,913
impressions in Google Search
Search Console · 5 sites · to 19 Sep 2026
AI visibility
8,898
impressions inside Google generative AI features
Search Console · 6 sites
AI citations
1,070
citations as a source in Microsoft AI answers
Bing Webmaster Tools · 5 sites
Click
1,011
clicks from Google Search
Search Console · 5 sites
Visit from AI
319
sessions from AI assistants, of 3,686 sessions
GA4 · 6 properties with a source export
Action
197
key events tracked in GA4
GA4 · 6 properties

Updated 22 Sep 2026. Search Console data to 19 Sep 2026, GA4 to 21 or 22 Sep 2026 by property. Windows start when each property was created (31 May 2026 at the earliest). Countries are a union, each counted once. Impressions, clicks, sessions and citations are never added together. How the numbers are measured.

Proof, not promises

International expansion through organic search: seven businesses, dated exports, every number traceable.

Each card is rendered from the Search Console, Bing Webmaster Tools and GA4 exports collected on the date shown, with the chart drawn from the daily rows. Leads and revenue belong to the clients and are not published. No ad spend behind any figure.

Agrotec Imobiliária RuralRural real estate · Chapecó, Brazil

The problemA company that makes real money and has decades of reputation, and does not exist outside its region for Google, Bing or the AI assistants a buyer asks first.

A rural authority, found in 76 countries

Decades of standing in the field and no presence in search or AI. The rebuilt site went live in May 2026: 152 Google impressions in its first 28 days, 20,771 in the last 28.

76
countries where the site appeared in Google Search in 112 days
BrazilUnited StatesPortugalUnited KingdomAngolaParaguayJapanItaly+68 other countries
Reach76 countries where it appeared in Google · 22 countries with visitors and 196 cities (GA4)
Top cities by visitors: Chapeco, Sao Paulo, Florianopolis, Curitiba, Porto Alegre
First 28 days152→Last 28 days20,771136.7xGoogle impressions, same-length windows
25,949
Google impressions, 292 clicks
22
countries with users (GA4)
136.7x
Google impressions, first vs last 28 days
Found in AI answers
  • Google AI3,486impressions in AI Overviews and AI Mode, 34 countries
  • ChatGPT59sessions from ChatGPT
  • Copilot422citations as a source in Bing and Copilot answers, plus 12 sessions from copilot.com
  • Gemini3sessions from Gemini (gemini.google.com)
Google impressions per day, 31 May to 19 Sep 2026
Search Console · Bing Webmaster · GA4 · 31 May to 19 Sep 2026 · exports of 21 and 22 Sep 2026
Read the full Agrotec case →
Canil Gelbes WasserWorking-line German Shepherd kennel · Chapecó, Brazil

The problemA product that can ship to any country and a site that only spoke to the neighbourhood, in one language.

From a regional breeder to 118 countries, three languages

Portugal brought 1,465 impressions and 31 clicks on its own. Google impressions went from 140 to 9,720 per 28 days.

118
countries where the site appeared in Google Search in 111 days
BrazilPortugalUnited StatesAngolaMozambiqueSpainMexicoUnited Kingdom+110 other countries
Reach118 countries where it appeared in Google · 38 countries with visitors and 220 cities (GA4)
Top cities by visitors: Chapeco, Sao Paulo, Curitiba, Porto Alegre, Rio de Janeiro
First 28 days140→Last 28 days9,72069.4xGoogle impressions, same-length windows
16,338
Google impressions, 245 clicks
38
countries with users (GA4)
69.4x
Google impressions, first vs last 28 days
Found in AI answers
  • Google AI2,926impressions in AI Overviews and AI Mode, 60 countries
  • ChatGPT39sessions from ChatGPT
  • Copilot256citations as a source in Bing and Copilot answers
Google impressions per day, 1 Jun to 19 Sep 2026
Search Console · Bing Webmaster · GA4 · 1 Jun to 19 Sep 2026 · exports of 21 and 22 Sep 2026
Read the full Gelbes Wasser case →
Amo EmbarqueTravel agency, leisure and corporate · Chapecó, Brazil

The problemYears of offline reputation and a brand-new domain with zero history: the reputation did not travel to the new address on its own.

A new domain, 105 sessions from AI assistants in its first weeks

Live since 11 Jul 2026. 11,197 Google impressions in 71 days, and the page Google AI cites most answers a traveller's question, not a sales pitch.

105
sessions from AI assistants in GA4, 9% of all sessions, on a domain live since 11 Jul 2026
BrazilUnited StatesPortugalMozambiqueAngolaArgentinaUnited KingdomGermany+65 other countries
Reach73 countries where it appeared in Google · 29 countries with visitors and 201 cities (GA4)
Top cities by visitors: Chapeco, Sao Paulo, Curitiba, Porto Alegre, New York
First 28 days138→Last 28 days6,48647xGoogle impressions, same-length windows
11,197
Google impressions, 278 clicks
87
key events tracked in GA4
29
countries with users (GA4)
47x
Google impressions, first vs last 28 days
Found in AI answers
  • Google AI1,249impressions in AI Overviews and AI Mode, 30 countries
  • ChatGPT161sessions from ChatGPT: 104 on the current site, 57 on the previous domain (historical)
  • Copilot155citations as a source in Bing and Copilot answers
  • Perplexity1session from Perplexity
Google impressions per day, 11 Jul to 19 Sep 2026
Search Console · Bing Webmaster · GA4 · 11 Jul to 19 Sep 2026 · exports of 21 and 22 Sep 2026
Read the full Amo Embarque case →
Sanick Equipamentos de PrecisãoIndustrial counting equipment · Chapecó, Brazil

The problemTechnical buyers who type the failure, not the brand, and a maker that was invisible for exactly those questions.

Inside Google AI on day two of a new B2B site

Buyers type the failure, not the brand. 7,704 Google impressions in 59 days, and on Bing, where two years of history exist, 246 impressions in the last 28 days against 120 a year earlier.

1,194
impressions inside Google AI features in 59 days, the first on day two
BrazilPortugalUnited StatesAngolaMozambiqueIndiaItalyParaguay+45 other countries
Reach53 countries where it appeared in Google
First 28 days1,311→Last 28 days5,7284.4xGoogle impressions, same-length windows
7,704
Google impressions, 183 clicks
4.4x
Google impressions, first vs last 28 days
Found in AI answers
  • Google AI1,194impressions in AI Overviews and AI Mode, 15 countries
  • Copilot149citations as a source in Bing and Copilot answers
Google impressions per day, 23 Jul to 19 Sep 2026
Search Console · Bing Webmaster · 23 Jul to 19 Sep 2026 · exports of 21 Sep 2026
Read the full Sanick case →

All seven cases, the method and the data as JSON: the proof page · how the numbers are measured

What I do

What an AI search and SEO consultant delivers here: existing authority turned into demand you can measure, in markets you have not reached.

Not a website. Not a campaign. An acquisition structure: what the company is known for at home, written for the market it wants, made legible to search engines and AI systems, with lead flows and measurement built in. One person, one system, no hand-offs.

01

Positioning and market expansion

What the company already knows better than anyone, turned into the pages a buyer in another state or country reads first. Staged: region, state, country, abroad, in the languages the buyer uses.

02

Organic demand infrastructure

Site, content systems that answer the buyer's real questions, lead capture, CRM hand-off and interaction tracking, built as one asset the company owns and keeps.

03

Search and AI visibility

Google, Bing and Yahoo rankings, and presence inside AI Overviews, ChatGPT, Copilot, Perplexity and Gemini: entity work, structured data, llms.txt and content written to be quoted. SEO, AEO and GEO are how it is delivered, not what is sold.

04

Measurement the owner can point at

Search Console, Bing Webmaster Tools and GA4 with key events, wired from day one. Impression, click, visit and action kept apart, with the export date on every figure. The same reports this site is built on.

Where I work

Four arenas, one method.

Client sites, my own products, rural land for foreign investors, and AI in healthcare. The discipline is the same in all four: answer the buyer's question, make the entity legible, publish the number with its date.

A

Client websites and lead systems

Site, content system, lead capture, CRM hand-off and event tracking (reading time, form started, form abandoned, slow page), built as one thing. Agrotec, Amo Embarque, Canil Gelbes Wasser, Sanick, Oxford School and Yofah are on the proof page.

B

Products I build and run

FalaMandra, a voice AI language tutor with users referred by ChatGPT and Copilot; UMARKT, a free real estate marketplace for western Santa Catarina; and an online perfume store where ChatGPT is the largest traffic source. I test the method on my own money first.

C

Rural land in Brazil for foreign investors

Demand generation and market intelligence with Agrotec Imobiliária Rural, whose site is now found from dozens of countries, with the numbers on its case page. Qualified in real estate transactions (TTI, 2026) and in property appraisal (60 h, recognised by COFECI for CNAI registration); CRECI registration in progress. Brokerage is done by the licensed agency.

D

AI in healthcare, with physicians

Mentor on AI, development and digital positioning at be·aside, a bedside clinical reasoning platform founded by two intensive care physicians. Enap course on AI and the future of health systems (2026). No clinical claims, ever. The medicine is theirs.

In their words

What clients say

AgrotecImobiliária do Agro

Youssef built our Hub Rural and made it functional in very little time. Commodity data, several lead flows and over 30 pages, each one organically captured across AI search and Google, Bing and Yahoo. They surprised me. I never thought those could bring so many clients.

Canil Gelbes WasserWorking-line German Shepherds

Through his work, the kennel started appearing in German Shepherd searches across Brazil, bringing leads every single day. Incredible for a business that, before this, practically did not exist online.

YofahArabic Cuisine

Youssef built my whole digital structure and a complete lead and order flow. I got my first client from Google organically and at no cost, in the very first week. Highly recommend the work.

Amo EmbarqueCorporate travel

An AI assistant became our single largest source of website sessions, ahead of Bing and Google, with international traffic from six countries. All organic.

Oxford SchoolConversation school

He created our Google business profile and ranked us above competitors that had always been more established online. We receive organic clients every week and our positioning keeps improving across AI and search engines.

Youssef (Yossa) Pizolotto Umar, AI search optimization and SEO consultant.
Who I am

I build the thing first. Then I make it findable.

I have practiced SEO since 2019 and GEO since 2025. Before consulting, I built and scaled my own e-commerce past R$1M in revenue, and grew a 1.4M-follower TikTok audience organically, plus a network of faceless accounts in the hundreds of thousands, then walked away from the largest because it was the wrong room. Building attention at scale is skill. Walking away from a vanity number is strategy. It taught me how attention and algorithms actually move, which is the same question AI search now answers.

Unlike most consultants, I do not just advise. I built the conversational AI agent for a government-funded education platform using the Claude API. So when I work on your AI visibility, I can build the monitoring, the automations and the systems, not just hand you a slide deck.

English C1 (Oxford) Remote · US/EU time zones SEO since 2019 · GEO since 2025 Claude API · prompt engineering Real estate transactions technician (TTI, 2026) Property appraisal, 60 h, COFECI-recognised Enap: AI and the future of health systems Enap: 129 h leadership programme
Questions

Straight answers

What is GEO (Generative Engine Optimization)?

GEO makes a business legible, trusted and citable to AI assistants like ChatGPT, Perplexity, Google AI Overviews and Claude, so the model recommends it when a buyer asks. Where SEO targets the Google results page, GEO targets the answer the AI gives. It works through structured data, llms.txt, entity coverage, authoritative third-party signals and citation-share tracking.

Does AI search actually send real traffic?

Yes, and it is measured, not inferred. GA4 recorded 319 sessions from AI assistants across the six properties with a source export, from 1 January 2026 to the export date (21 or 22 Sep 2026 by property). On a travel agency's domain that went live on 11 Jul 2026, 105 of 1,159 sessions came from AI assistants, 9% of the total. On a perfume store launched in August 2026, chatgpt.com is the largest source with 49% of sessions. Each figure is on its case page with the export date.

What do you actually build?

The site, the content system, the lead capture, the CRM hand-off and the event tracking, then the structured data and entity work that make the business legible to search engines and AI assistants. For my own products, the whole stack: FalaMandra's voice agent and checkout, UMARKT's marketplace, an e-commerce catalogue. I do not hand a brief to an agency; I ship it.

Do you work with international clients in USD or EUR?

Yes. I work fully remote from Brazil, in US and European time zones, in English (C1, Oxford-certified), billed through MYIA Ventures LTD in the United Kingdom.

How is this different from a regular SEO agency?

Most SEO providers only advise and only optimize for Google. I build the systems too: agents, automations and citation-monitoring pipelines using the Claude API, and I optimize for the AI assistants that increasingly decide what gets recommended. I implement, not just advise.

Practice what I preach

LinkedIn is the most-cited professional source in AI answers. So I build there.

When someone asks an AI assistant about a person or a professional field, LinkedIn is one of the sources it reaches for most. That is not a social media opinion, it is a GEO fact: the platform feeds the answers. So I do on LinkedIn exactly what I tell clients to do everywhere, show up consistently, in public, with real work. You can watch the method run live.

See how I do it on LinkedIn →
#1LinkedIn ranks among the domains AI assistants cite most for professional queries
The same principle I apply to your business: be present where the AI looks, before your competitor is.
Your starting line · 2 minutes

Tell me where you are going. I will tell you what your reports show today.

A few quick taps, no wrong answers. Tell me where you are and where you want to be found. At the end you get your starting line and, within 48 hours, my reading of it.

  • What Google, Bing and the AI assistants show for your category and your name today
  • Whether the problem is visibility, visits or contacts, and which comes first
  • What it would take to be found where you want to be found, with the measurement built in

No cost. No obligation. Written by me, not by a bot.

"Organic search now outperforms years of paid advertising for us."

Canil Gelbes Wasser, found from 118 countries (Search Console, to 19 Sep 2026) · see the client results →
starting-line
Which of these sounds most like you?
D
What would you like to change first?
D
Where are you starting from?
D
Where do you want to be found in twelve months?
D
How did you get here?
D
Your company and website

No website yet? Leave it empty. I will ask the right questions instead.

Where do I send your starting line?

One reply, within 48 hours, written by me after reading your answers and your site. No sequence, no bot.