Yossa / GEO & SEO
AI Search Optimization · GEO · SEO

I get businesses recommended by AI, not just ranked on Google.

Buyers stopped scrolling. They ask. I make sure the answer is you, organically, without ad spend.

Start a conversation See the proof
#1
traffic source is now ChatGPT for a client, ahead of Bing and Google
<1yr
old company ranked #1 above competitors with a decade of reviews
Daily
organic inbound leads for a business that was invisible to buyers before
2019
practicing SEO since 2019, GEO since 2025
The shift

Most companies are invisible to the systems that now decide what gets recommended.

When a buyer asks ChatGPT, Gemini or Perplexity who to use, the model does not think it up. It pulls from what the web already says about you, in a form it can trust and cite.

If the web barely mentions you, or mentions you in a mess the model cannot read, you are not in the answer. The buyer sees three competitors and picks one. You never find out the conversation happened. That gap is the entire opportunity.

What I do

Get you into the answer, and prove it worked.

Every AI answer is assembled from a stack of sources at once. I make you legible across all of them, then measure your share of the answer.

01

Answer engines

Get cited and recommended inside ChatGPT, Perplexity, Google AI Overviews, Copilot and Gemini.

02

Trust & identity layer

Structured data, llms.txt, entity coverage and authoritative third-party signals so the model knows who you are and trusts you.

03

Classic SEO foundation

Technical SEO, content and rankings on Google, Bing and Yahoo. The base GEO is built on.

04

Measurement & systems

Citation-share tracking with Profound and GA4, plus custom monitoring and automations I build with the Claude API. I implement, not just advise.

Proof, not promises

Real clients. Real dashboards.

Every claim below is something you can verify in a search bar or an analytics panel.

Corporate travel · GEO + SEO

ChatGPT became the #1 traffic source

For Amo Embarque, a corporate travel agency, an AI assistant became the single largest source of website sessions in June 2026, ahead of both Bing and Google. The traffic is international: Brazil, United States, Canada, South Korea, China and the United Kingdom. All organic. And the agency's new international project reached Google page 1 in under three months, with chatgpt.com out-referring Google on its pages.

ChatGPT 28 sessions Bing 23 Google 21 #1 on Google for the core local term

Read the full case with the dashboards →

Google Analytics sessions by source for Amo Embarque: chatgpt.com 28, bing 23, google 21.
Working-dog kennel · GEO + SEO · global shipping

From invisible to #1, with daily inbound

Canil Gelbes Wasser ranks first on Google for its core category, dominates image search wall to wall, and already receives chatgpt.com referral traffic, with global shipping. A business that, in the owner's words, practically did not exist online before.

#1 on Google & Instagram result image search dominated daily organic leads worldwide delivery
Google search results: Canil Gelbes Wasser ranking first for its core German Shepherd term, above larger competitors.
Software house · SEO

A company under a year old, ranked #1

RF Analytics ranks first for its core term, above competitors with a decade in the market and far more reviews. In the client's words: they are no longer one of those companies that only appear when you search the brand name. When a buyer searches the problem, they show up.

#1 for the core term above 90+ and 118-review rivals no paid ads
Google local results: RF Analytics ranking first for software in Chapecó, above competitors with many more reviews.
Real estate / agribusiness · GEO + SEO

A 30+ page organic lead engine

Built the Hub Rural for Agrotec: commodity data, multiple distinct lead flows and over 30 pages, each one organically captured across AI search (full GEO and SEO) and Google, Bing and Yahoo. International buyers now find it in English: the core query converts at a 29% CTR, organic visitors become leads at nearly twice the rate of direct traffic, and the GA4 AI Assistant channel is already recording conversions.

29% CTR core query 25 lead events / 28 days organic converts 14.6% vs 8% direct 100% AI Assistant engagement

Read the full case with the dashboards →

In their words

What clients say

AgrotecImobiliária do Agro

Youssef built our Hub Rural and made it functional in very little time. Commodity data, several lead flows and over 30 pages, each one organically captured across AI search and Google, Bing and Yahoo. They surprised me. I never thought those could bring so many clients.

RF AnalyticsSoftware House, Chapecó

Youssef optimized our positioning and SEO. When a client searches the problem, we show up. We are no longer one of those companies that only appear when you search the brand name.

Canil Gelbes WasserWorking-line German Shepherds

Through his work, the kennel started appearing in German Shepherd searches across Brazil, bringing leads every single day. Incredible for a business that, before this, practically did not exist online.

YofahArabic Cuisine

Youssef built my whole digital structure and a complete lead and order flow. I got my first client from Google organically and at no cost, in the very first week. Highly recommend the work.

Amo EmbarqueCorporate travel

An AI assistant became our single largest source of website sessions, ahead of Bing and Google, with international traffic from six countries. All organic.

Oxford SchoolConversation school

He created our Google business profile and ranked us above competitors that had always been more established online. We receive organic clients every week and our positioning keeps improving across AI and search engines.

Youssef (Yossa) Pizolotto Umar, AI search and GEO specialist.
Who I am

I build the systems, then I get you into the answer.

I have practiced SEO since 2019 and GEO since 2025. Before consulting, I built and scaled my own e-commerce past R$1M in revenue, and grew a 1.4M-follower TikTok audience organically, plus a network of faceless accounts in the hundreds of thousands, then walked away from the largest because it was the wrong room. Building attention at scale is skill. Walking away from a vanity number is strategy. It taught me how attention and algorithms actually move, which is the same question AI search now answers.

Unlike most consultants, I do not just advise. I built the conversational AI agent for a government-funded education platform using the Claude API. So when I work on your AI visibility, I can build the monitoring, the automations and the systems, not just hand you a slide deck.

English C1 (Oxford) Remote · US/EU time zones Profound · GA4 Claude API · prompt engineering SEO since 2019 · GEO since 2025
Questions

Straight answers

What is GEO (Generative Engine Optimization)?

GEO makes a business legible, trusted and citable to AI assistants like ChatGPT, Perplexity, Google AI Overviews and Claude, so the model recommends it when a buyer asks. Where SEO targets the Google results page, GEO targets the answer the AI gives. It works through structured data, llms.txt, entity coverage, authoritative third-party signals and citation-share tracking.

Does AI search actually send real traffic?

Yes. For a corporate travel client in June 2026, chatgpt.com was the single largest traffic source with 28 sessions, ahead of Bing (23) and Google (21). Google Analytics now reports an AI Assistant channel. AI search is already a top traffic source for the businesses positioned for it.

Do you work with international clients in USD or EUR?

Yes. I work fully remote from Brazil, in US and European time zones, in English (C1, Oxford-certified), billed through MYIA Ventures LTD in the United Kingdom.

How is this different from a regular SEO agency?

Most SEO providers only advise and only optimize for Google. I build the systems too: agents, automations and citation-monitoring pipelines using the Claude API, and I optimize for the AI assistants that increasingly decide what gets recommended. I implement, not just advise.

Practice what I preach

LinkedIn is the most-cited professional source in AI answers. So I build there.

When someone asks an AI assistant about a person or a professional field, LinkedIn is one of the sources it reaches for most. That is not a social media opinion, it is a GEO fact: the platform feeds the answers. So I do on LinkedIn exactly what I tell clients to do everywhere, show up consistently, in public, with real work. You can watch the method run live.

See how I do it on LinkedIn →
#1LinkedIn ranks among the domains AI assistants cite most for professional queries
The same principle I apply to your business: be present where the AI looks, before your competitor is.
Free visibility check

See whether AI recommends you, or your competitor.

Send me your business and category. I will ask the same engines your buyers ask, ChatGPT, Perplexity and Google AI Overviews, and show you exactly where you stand today.

  • What AI says when a buyer asks for your category, word for word
  • Whether it names you, ignores you, or sends the buyer to a competitor
  • The specific gaps keeping you out, and what it takes to be the answer

No cost. No obligation. A real answer back within 48 hours, from me, not a bot.

"We are no longer one of those companies that only appear when you search their name."

RF Analytics, ranked #1 organically in under a year · 5 client results →
visibility-check