Writing on GEO and AI search
Field notes on getting your business found, understood and recommended by AI assistants, and ranked on Google. Plain answers to the questions buyers are starting to ask.
Why does AI recommend my competitor and not me?
Almost always because they are more legible to the model, not better. Why it happens, the usual reasons, and how to flip it in your favor.
Read →Does my business need an llms.txt file?
An llms.txt file does not change your business. It changes what AI can confidently say about it. What it is, whether you need one, and what a strong one contains.
Read →How do I get my business mentioned by AI search?
A repeatable method: be findable, legible, mentioned, trusted and measured. Plus how it works across ChatGPT, Perplexity and Google AI Overviews.
Read →How does AI decide which companies to recommend?
AI does not have an opinion. It retrieves what the web says and names the businesses it can find, understand and trust. Here is the decision behind the answer, and what puts you inside it.
Read →GEO vs SEO: the real difference
Two different games. SEO gets you onto the page of results. GEO gets you into the answer the AI gives. What actually separates them, and why you need both.
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