Writing on GEO and AI search
Field notes on getting your business found, understood and recommended by AI assistants, and ranked on Google. Plain answers to the questions buyers are starting to ask.
Is SEO dead now that AI answers everything?
No. It moved from the results page to the AI answer, but the work is the same. What changed, what still matters, and why good SEO now feeds AI.
Read →What is entity SEO and why does it matter now?
Optimizing your business to be understood as one connected thing, not a pile of keywords. The layer of SEO that decides whether AI recommends you.
Read →Why does AI recommend my competitor and not me?
Almost always because they are more legible to the model, not better. Why it happens, the usual reasons, and how to flip it in your favor.
Read →Does my business need an llms.txt file?
An llms.txt file does not change your business. It changes what AI can confidently say about it. What it is, whether you need one, and what a strong one contains.
Read →How do I get my business mentioned by AI search?
A repeatable method: be findable, legible, mentioned, trusted and measured. Plus how it works across ChatGPT, Perplexity and Google AI Overviews.
Read →How does AI decide which companies to recommend?
AI does not have an opinion. It retrieves what the web says and names the businesses it can find, understand and trust. Here is the decision behind the answer, and what puts you inside it.
Read →How do I check what ChatGPT says about my business?
The exact prompts to audit what AI says about you, what each of the three outcomes means, and how to turn a snapshot into a monthly system.
Read →How long does GEO take to show results?
Real ranges by scenario, what moves in week one versus month three, and the red flags in anyone who promises you a date.
Read →Can I do GEO myself or do I need to hire someone?
The full DIY checklist you can run this week for free, the layer where people stall, and the honest rule for when hiring pays.
Read →Why does ChatGPT get facts about my company wrong?
Stale, contradictory, thin or ambiguous: how to tell which one is feeding the wrong answer, and the repair sequence that fixes it.
Read →What should my About page say for AI to trust it?
AI reads your About page as your official definition. The five sections it needs, and the vague phrases that make models skip you.
Read →Why did my organic traffic drop but my sales didn't?
AI answers absorbed the research visits and the buyers arrive pre-sold. How to confirm it, the metrics to watch now, and when to actually worry.
Read →Do AI assistants recommend local businesses?
Yes, by name, in your city, today. How the local answer is decided, and why most markets have zero optimized competitors.
Read →What is digital PR and why does AI care about it?
Your site tells AI what you claim. Third parties tell it whether to believe you. The layer where GEO is won, and how to build it without a budget.
Read →Does Google penalize AI-generated content?
No: it penalizes unhelpful content, whoever wrote it. What actually burns sites, and the twist about what AI engines will cite.
Read →Should my business block AI crawlers?
Both sides honestly: who should actually block, what it costs everyone else, and the bot-by-bot framework nobody explains.
Read →GEO vs SEO: the real difference
Two different games. SEO gets you onto the page of results. GEO gets you into the answer the AI gives. What actually separates them, and why you need both.
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