A working-line kennel in the south of Brazil, now found from 134 countries in three languages

• 29,032impressions in Google Search, 409 clicksSearch Console · 1 Jun to 13 Oct 2026
• 5,384impressions inside Google generative AI featuresSearch Console AI report · same window · 78 countries
• 134countries where the site appeared in Google resultsSearch Console · 30 of them clicked
• 636citations as a source in Microsoft AI answersBing Webmaster Tools · 30 May to 13 Oct 2026
• 60sessions from AI assistants, 6% of 996GA4 · 1 Jan to 15 Oct 2026
• 46countries with users in GA4, 0 key eventsGA4 · since launch

01 · ContextThe business

A working-line German Shepherd kennel in Chapecó, Santa Catarina. Titled dogs, health testing, a small number of litters a year, and buyers who arrive from anywhere Portuguese or Spanish is spoken and beyond.

02 · Starting pointWhere it started

The Search Console property starts on 1 Jun 2026 with a handful of impressions a day. The first 28 days total 140 impressions. The kennel's own words about the period before: it practically did not exist online.

03 · ChallengeThe problem to solve

Rank for a category, not a brand, in three languages, with a consistent entity across all of them, and turn a regional breeder into an option a foreign buyer can evaluate without a phone call.

04 · StrategyWhat the plan was

One entity, three languages, the same facts on every page. A content system built on the questions buyers type before they choose a breeder, and image optimisation so the kennel is found by people who have never heard its name.

05 · StructureWhat I built

• A three-language site (Portuguese, English, Spanish) with hreflang and one entity across all three.
• A category content system: growth chart by age, working line against show line, German Shepherd against Malinois and Rottweiler, price.
• Image optimisation that took the kennel to the top of image search for its category.
• Inbound capture for international buyers; litter negotiations are handled by the owner and are not published as sales.

06 · TimelineDated milestones

• 1 Jun 2026Search Console property created. Baseline starts here.
• 20 Jun 2026First impression inside Google generative AI features.
• 1 Jul 2026First Bing impressions recorded (Bing Webmaster Tools).
• 7 Sep 2026Peak day inside Google AI features: 156 impressions.
• 10 Oct 2026Peak day in Google Search so far: 669 impressions.
• 13 Oct 2026Last complete day in the 15 Oct 2026 export.

07 · From impression to actionEach step, its own measurement

Impressions are appearances in a search or AI experience. Clicks are recorded at the source. Sessions are recorded on the site. Key events are actions the site tracks. Leads and deals live in the client's CRM. None of these is converted into another.

08 · Before and afterSame-length windows, no overlap

Google Search impressions, Search Console. Baseline is the first 28 days after the property was created; no earlier search data exists for this property. Same-length windows, no overlap, 135 days from the start of the first to the end of the second. Growth observed after the structure was published.

Impressions inside Google generative AI features, Search Console AI report, same windows. Same-length windows, no overlap, 135 days from the start of the first to the end of the second.

Bing Webmaster Tools, search performance, same windows. Same-length windows, no overlap, 132 days from the start of the first to the end of the second.

09 · EvolutionDrawn from the daily export, nothing smoothed

10 · GeographyWhere the demand appeared

134 countries with at least one impression in Google Search; 30 of them produced a click. Impressions mean the site appeared; clicks mean someone chose it. The two are shown separately.

Brazil

21,949 impressions · 75.6% · 262 clicks

Portugal

2,687 impressions · 9.3% · 56 clicks

United States

640 impressions · 2.2% · 7 clicks

Spain

534 impressions · 1.8% · 19 clicks

Angola

526 impressions · 1.8% · 7 clicks

Mozambique

318 impressions · 1.1% · 1 clicks

Mexico

212 impressions · 0.7% · 2 clicks

Argentina

189 impressions · 0.7% · 9 clicks

Chile 136Colombia 131Peru 103United Kingdom 88Paraguay 84Costa Rica 82France 75India 62Venezuela 61Uruguay 56Canada 54Cape Verde 53Switzerland 42Bolivia 41Germany 40Honduras 40Guatemala 38Japan 36Italy 35Netherlands 34Ecuador 33Australia 29Bangladesh 29Nigeria 26Belgium 21Iran 19Türkiye 18United Arab Emirates 18Dominican Republic 17Indonesia 17Philippines 16Nicaragua 15Guyana 14Egypt 13Lebanon 13Norway 13Denmark 12Ireland 12Morocco 12South Africa 12Ukraine 12Luxembourg 11Vietnam 11Hong Kong SAR China 10Kenya 10Russia 10Austria 9Israel 9Kuwait 9Tanzania 9Algeria 8Cuba 8Poland 8Sweden 8El Salvador 7Finland 7Malaysia 7Pakistan 7Bulgaria 6Jamaica 6Panama 6Tunisia 6Albania 5Cameroon 5Guinea-Bissau 5Puerto Rico 5Romania 5Azerbaijan 4Bosnia & Herzegovina 4Czechia 4Greece 4Hungary 4Iraq 4Lithuania 4Oman 4Saudi Arabia 4South Korea 4China 3French Guiana 3Libya 3Slovenia 3Suriname 3Zimbabwe 3Andorra 2Bahamas 2Croatia 2Curaçao 2Cyprus 2Georgia 2Kazakhstan 2Malta 2Mauritius 2New Zealand 2Senegal 2Serbia 2Singapore 2Syria 2Trinidad & Tobago 2Uganda 2Zambia 2Armenia 1Bahrain 1Barbados 1Belarus 1Belize 1Cayman Islands 1Congo - Brazzaville 1Congo - Kinshasa 1Dominica 1Estonia 1Ghana 1Iceland 1Jersey 1Jordan 1Latvia 1Madagascar 1Moldova 1Nepal 1North Macedonia 1Palestinian Territories 1Qatar 1Slovakia 1Sri Lanka 1São Tomé & Príncipe 1Taiwan 1Timor-Leste 1

Google Search Console, sheet Países, same window as above. ISO 3166 codes in the table.

Countries that actually visited (GA4)

46 countries with at least one active user, 0 with a key event. A GA4 user is a device or browser as the tool counts it, not a verified person.

Brazil

457 users · 58.6%

United States

81 users · 10.4%

Portugal

57 users · 7.3%

Spain

26 users · 3.3%

China

14 users · 1.8%

Argentina

12 users · 1.5%

Singapore 12United Kingdom 11Angola 10Uruguay 10Mexico 8Germany 7Hong Kong SAR China 6Poland 5France 4India 4Venezuela 4Australia 3Chile 3Colombia 3Guyana 3Netherlands 3New Zealand 3Paraguay 3Peru 3Bangladesh 2Canada 2Ireland 2Norway 2South Korea 2Suriname 2Sweden 2Algeria 1Belgium 1Costa Rica 1Curaçao 1Dominican Republic 1Finland 1Guatemala 1Honduras 1Italy 1Nicaragua 1Puerto Rico 1Romania 1Rwanda 1United Arab Emirates 1

Google Analytics 4, Demographic details: Country, 1 Jan 2026 to 15 Oct 2026. 11 users had no country set. Users in data-centre cities (Ashburn, Council Bluffs, Boardman) are likely automated and are not claimed as audience.

Bing, top countries

Bing Webmaster Tools reports a fixed list of ten countries plus an unspecified bucket; it is not a full country list and is not added to the counts above. Brazil 709, United States 186, Spain 21, United Kingdom 5, China 3, Germany 2; unspecified 152.

11 · AI visibilityThree different measurements, kept apart

Impressions inside Google generative AI features: 5,384 in 135 days, from 78 countries, first one on 20 Jun 2026, peak 156 on 7 Sep 2026. This is Search Console's own report of the site appearing inside AI Overviews and AI Mode. It counts appearances, not clicks or visits.

Pages surfaced most:

• /blog/crescimento-pastor-alemao-peso-altura/ 3,069 AI impressions
• / 356 AI impressions
• /blog/preco-pastor-alemao-workline/ 335 AI impressions
• /blog/pastor-alemao-vs-rottweiler/ 291 AI impressions
• /blog/pastor-alemao-vs-belga-malinois/ 189 AI impressions

Citations as a source in Microsoft AI answers: 636 between 30 May and 13 Oct 2026, first on 22 Jul 2026, up to 6 different pages cited in a single day. From Bing Webmaster Tools' AI performance report. A citation is the page being used as a reference in a generated answer; it is not a click.

Traffic detected from AI platforms: 60 sessions whose recorded source is an AI assistant, chatgpt.com / ai-assistant 59, perplexity.ai / ai-assistant 1. From GA4 session source/medium. This proves the origin of the visit, not the content of the conversation.

12 · TrafficWhat arrived on the site

996 sessions since launch, grouped by source family. Referral includes the previous domain where one exists. Every row is text, so the split is readable without the bars.

GA4, session source / medium, 1 Jan 2026 to 15 Oct 2026. Active users 786, new users 786, average engagement 73.4 s per active user.

Top cities by users: Chapeco 68, Sao Paulo 57, Curitiba 18, Lisbon 18, Rio de Janeiro 18, Porto Alegre 17.

13 · ReadingWhat changed

Google impressions went from 140 in the first 28 days to 14,421 in the last 28. Portugal alone produced 2,687 impressions and 56 clicks. Uruguay is small in impressions (56) and unusual in intent: 9 clicks, a 16% click-through rate, which is what a buyer looks like. The growth-by-age article is the most shown page in Google Search (13,294 impressions) and the page Google's AI features surface most (3,069 AI impressions).

14 · LimitsThe honest part

Click-through rate over the window is 1.41%, the usual price of appearing for a wide question space where many answers are read without a click. GA4 records users from 46 countries but 0 key events, because the property has no conversion events configured; contacts happen on WhatsApp and are tracked by the owner. Sales to buyers abroad are in negotiation at the time of writing and are stated that way, not as closed. Bing is included here as a small but real second channel.

15 · Method and sourcesHow to read these numbers

Logos are the companies' own marks, shown to identify the client. Platform names identify the source of the data and imply no partnership or endorsement.

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