Amo Embarque: when ChatGPT sends more traffic than Google

A corporate travel agency where an AI assistant became the single largest traffic source, and whose new international project reached Google page 1 in under three months, with chatgpt.com out-referring Google on its pages from day one.

Client: Amo Embarque · Data below as of July 5, 2026, dashboards shown as captured

chatgpt.com was the largest traffic source on the main site in June 2026

9.2

average Google position of the new Canton Fair project, under 3 months after launch

countries sending organic traffic, including sessions from China via cn.bing.com

Part 1: the main site, where ChatGPT took the lead

In June 2026, on Amo Embarque's corporate site, chatgpt.com was the single largest source of sessions: 28, ahead of Bing at 23 and Google at 21. Not a curiosity row at the bottom of the report. The top of it. The traffic was international: Brazil, United States, Canada, South Korea, China and the United Kingdom. All organic, zero ad spend.

Google Analytics sessions by source for Amo Embarque: chatgpt.com 28, bing 23, google 21. — GA4, main site, June 2026: chatgpt.com 28 sessions, bing 23, google 21.

This happens through the mechanism I document in GEO vs SEO: structured data, a coherent entity, llms.txt, and pages written to be liftable by answer engines. When a travel buyer asks an assistant, the assistant has something it can read, trust and cite.

Part 2: a new project, on page 1 in under 3 months

Amo Embarque launched Missão Canton Fair, a dedicated project for Brazilian importers attending the Canton Fair in China in October 2026. New domain, no history, competitive commercial queries. Less than three months in: average Google position 9.2, page 1, with 236 impressions and climbing on queries like "Canton Fair October 2026" and "Canton Fair phases 2026".

Google Search Console for missaocantonfair.com over 3 months: 7 clicks, 236 impressions, average position 9.2, impressions trending up, Canton Fair 2026 queries. — Search Console, Canton Fair project, 3-month view captured July 5, 2026: average position 9.2, impressions ramping through June.

And on this brand-new property, look at where the visitors come from: chatgpt.com sent 31 sessions, more than Google's 25, with Bing leading at 34. A project that did not exist three months ago is already being handed visitors by an AI assistant, including sessions from cn.bing.com, meaning buyers searching from inside China.

GA4 sessions by origin for the Canton Fair project: bing 34, chatgpt.com 31, google 25, plus yahoo and cn.bing.com. — GA4, Canton Fair project pages, trailing window captured July 5, 2026: bing 34, chatgpt.com 31, google 25.

Read the two windows honestly: on the main site in June, chatgpt.com was #1. On the new project's window, Bing leads and chatgpt.com beats Google. Different properties, different periods, same conclusion: AI assistants are no longer a rounding error in this client's acquisition. They are a top-three channel everywhere I point the method at.

An AI assistant became our single largest source of website sessions, ahead of Bing and Google, with international traffic from six countries. All organic.

Amo EmbarqueCorporate travel

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