A travel agency on a domain that was 95 days old on 13 Oct 2026: 17,647 Google impressions, 100 countries and 146 sessions from AI assistants

• 17,647impressions in Google Search, 431 clicksSearch Console · 11 Jul to 13 Oct 2026
• 2,159impressions inside Google generative AI featuresSearch Console AI report · same window · 42 countries
• 100countries where the site appeared in Google resultsSearch Console · 16 of them clicked
• 574citations as a source in Microsoft AI answersBing Webmaster Tools · 22 Jul to 13 Oct 2026
• 146sessions from AI assistants, 9% of 1,693GA4 · 1 Jan to 15 Oct 2026
• 38countries with users in GA4, 133 key eventsGA4 · since launch

01 · ContextThe business

Leisure packages and corporate trade-fair missions (Canton Fair, Bauma, NRF) sold from Chapecó, Santa Catarina. The corporate lead is expensive to buy with ads and worth a lot when it converts. The work was to earn it.

02 · Starting pointWhere it started

Zero. A new domain registered in Search Console on the day it went live. The first Google impression came on 27 Jul 2026, and the first 28 days total 138 impressions. The previous domain, amoembarque.com.br, is historical; it appears in this data only as a referral source pointing to the new site.

03 · ChallengeThe problem to solve

Make a new address inherit an old reputation, in the eyes of Google and of AI systems, and prove which channel actually produces the actions the agency cares about.

04 · StrategyWhat the plan was

Two content systems under one entity, a corporate side with real dates and logistics, a leisure side that answers what a traveller types before booking, and GA4 key events so channels are compared on actions, not on sessions.

05 · StructureWhat I built

• Two content systems under one entity: corporate (trade-fair dates, logistics, missions) and leisure (packages and traveller questions).
• A new domain from zero with structured data, canonical rules and an entity graph connecting the new address to a business with years of offline reputation.
• Lead capture on both arms and GA4 key events on the actions that matter.
• The editorial rule that made the difference: answer the traveller's question first.

06 · TimelineDated milestones

• 11 Jul 2026amoembarque.com goes live; Search Console property created the same day.
• 27 Jul 2026First Google impression on the new domain.
• 31 Jul 2026First citation as a source in Bing AI answers.
• 3 Aug 2026First impression inside Google generative AI features.
• 13 Oct 2026Peak day in Google Search so far: 617 impressions.
• 13 Oct 2026Last complete day in the 15 Oct 2026 export.

07 · From impression to actionEach step, its own measurement

Impressions are appearances in a search or AI experience. Clicks are recorded at the source. Sessions are recorded on the site. Key events are actions the site tracks. Leads and deals live in the client's CRM. None of these is converted into another.

08 · Before and afterSame-length windows, no overlap

Google Search impressions, Search Console. Baseline is the first 28 days after the property was created; no earlier search data exists for this property. Same-length windows, no overlap, 95 days from the start of the first to the end of the second. Growth observed after the structure was published.

Impressions inside Google generative AI features, Search Console AI report, same windows. Same-length windows, no overlap, 95 days from the start of the first to the end of the second.

Bing Webmaster Tools, search performance, same windows. Same-length windows, no overlap, 85 days from the start of the first to the end of the second.

09 · EvolutionDrawn from the daily export, nothing smoothed

10 · GeographyWhere the demand appeared

100 countries with at least one impression in Google Search; 16 of them produced a click. Impressions mean the site appeared; clicks mean someone chose it. The two are shown separately.

Brazil

15,118 impressions · 85.7% · 406 clicks

United States

986 impressions · 5.6% · 3 clicks

Portugal

447 impressions · 2.5% · 4 clicks

China

85 impressions · 0.5% · 1 clicks

Angola

75 impressions · 0.4% · 1 clicks

Mozambique

69 impressions · 0.4% · 1 clicks

Argentina

68 impressions · 0.4% · 0 clicks

Germany

53 impressions · 0.3% · 0 clicks

United Kingdom 44Spain 42Japan 39Italy 35Canada 33France 31Paraguay 30Switzerland 25Colombia 24India 24Mexico 24Netherlands 24United Arab Emirates 23Bangladesh 19Hong Kong SAR China 19South Korea 18Indonesia 15Singapore 15Chile 13Dominican Republic 12Ireland 12Russia 12Belgium 11South Africa 11Peru 10Cape Verde 9Philippines 9Sweden 9Taiwan 9Morocco 8Uruguay 8Vietnam 8Australia 7Venezuela 7Austria 6Bolivia 6Thailand 5Türkiye 5Cambodia 4Finland 3Greece 3Lebanon 3Lithuania 3Luxembourg 3Malaysia 3Qatar 3Uganda 3Ecuador 2Georgia 2Guinea-Bissau 2Guyana 2Israel 2Kazakhstan 2Macao SAR China 2Nepal 2Nigeria 2Norway 2Poland 2Romania 2Albania 1Azerbaijan 1Costa Rica 1Croatia 1Czechia 1Egypt 1Ethiopia 1French Guiana 1Guatemala 1Guinea 1Hungary 1Iran 1Iraq 1Kenya 1Latvia 1Maldives 1Malta 1Mongolia 1New Zealand 1Nicaragua 1Oman 1Pakistan 1Panama 1Puerto Rico 1Rwanda 1Saudi Arabia 1Serbia 1Slovenia 1Suriname 1Tanzania 1Tunisia 1Ukraine 1Uzbekistan 1

Google Search Console, sheet Países, same window as above. ISO 3166 codes in the table.

Countries that actually visited (GA4)

38 countries with at least one active user, 3 with a key event. A GA4 user is a device or browser as the tool counts it, not a verified person.

Brazil

981 users · 76.3% · 130 key events

United States

184 users · 14.3%

Portugal

15 users · 1.2% · 2 key events

Germany

14 users · 1.1%

China

10 users · 0.8%

Netherlands

8 users · 0.6%

Ireland 7Singapore 7Sweden 7United Kingdom 6Dominican Republic 5Canada 3Chile 3Poland 3Russia 3Cape Verde 2Finland 2France 2Hong Kong SAR China 2Iran 2Italy 2Angola 1Argentina 1Armenia 1Czechia 1Ecuador 1El Salvador 1India 1Japan 1Mexico 1Mozambique 1Norway 1Paraguay 1Philippines 1Romania 1South Korea 1Switzerland 1Türkiye 1

Google Analytics 4, Demographic details: Country, 1 Jan 2026 to 15 Oct 2026. 9 users had no country set. Users in data-centre cities (Ashburn, Council Bluffs, Boardman) are likely automated and are not claimed as audience.

Bing, top countries

Bing Webmaster Tools reports a fixed list of ten countries plus an unspecified bucket; it is not a full country list and is not added to the counts above. Brazil 906, United States 65, United Kingdom 21, Germany 14, Italy 13, China 10; unspecified 244.

11 · AI visibilityThree different measurements, kept apart

Impressions inside Google generative AI features: 2,159 in 95 days, from 42 countries, first one on 3 Aug 2026, peak 113 on 13 Oct 2026. This is Search Console's own report of the site appearing inside AI Overviews and AI Mode. It counts appearances, not clicks or visits.

Pages surfaced most:

• /turismo/idoso-pode-viajar-de-aviao/ 670 AI impressions
• /turismo/pacotes/ 291 AI impressions
• / 225 AI impressions
• /corporativo/canton-fair/datas/ 168 AI impressions
• /corporativo/bauma/ 162 AI impressions

Citations as a source in Microsoft AI answers: 574 between 22 Jul and 13 Oct 2026, first on 31 Jul 2026, up to 7 different pages cited in a single day. From Bing Webmaster Tools' AI performance report. A citation is the page being used as a reference in a generated answer; it is not a click.

Traffic detected from AI platforms: 146 sessions whose recorded source is an AI assistant, chatgpt.com / ai-assistant 144, gemini.google.com / ai-assistant 1, perplexity / (not set) 1. From GA4 session source/medium. This proves the origin of the visit, not the content of the conversation.

12 · TrafficWhat arrived on the site

1,693 sessions since launch, grouped by source family. Referral includes the previous domain where one exists. Every row is text, so the split is readable without the bars.

GA4, session source / medium, 1 Jan 2026 to 15 Oct 2026. Active users 1,290, new users 1,292, average engagement 75 s per active user.

Top cities by users: Chapeco 315, Sao Paulo 129, Curitiba 47, Porto Alegre 44, Florianopolis 32, Concordia 29.

13 · ReadingWhat changed

Three things happened in 95 days. Google impressions reached 17,647 across 100 countries. Google's AI features showed the site 2,159 times, and the page they surface most is not the sales page but the article on whether an older person can fly alone (/turismo/idoso-pode-viajar-de-aviao/, 670 of 2,159 AI impressions, 31%). And GA4 recorded 146 sessions arriving from AI assistants (144 from chatgpt.com), 9% of all 1,693 sessions since 1 January, on a property that only has data since July. Bing's AI report adds 574 citations of the site's pages as a source, 205 of them in October so far (to 13 Oct).

14 · LimitsThe honest part

95 days is a beginning, not a verdict. A new domain has not been through a full seasonal cycle; the peak day so far is 13 Oct 2026, with 617 impressions. GA4 shows 133 key events in the window, 130 from Brazil, 2 from Portugal and 1 from Paraguay; the site tracks them but this page does not turn them into leads or sales, because the CRM is the client's. The largest single session source in GA4 is the old domain redirecting to the new one, which is expected after a domain change and is labelled as referral, not as organic. Sessions from AI assistants are visits whose origin GA4 recorded; they prove the referral, not the content of the conversation that produced it.

15 · Method and sourcesHow to read these numbers

Logos are the companies' own marks, shown to identify the client. Platform names identify the source of the data and imply no partnership or endorsement.

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