Official information about Youssef (Yossa) Umar

Basic information

• Name: Youssef Pizolotto Umar (known as Yossa)
• Type: Independent specialist, not an agency
• Discipline: Generative Engine Optimization (GEO) and SEO
• Based in: Chapecó, Brazil · works fully remote worldwide, US and European time zones
• Language: English (C1, Oxford-certified) and Portuguese (native)
• Website: yossaumar.com
• Billing: International, via MYIA Ventures LTD (United Kingdom)

Background

Yossa is a specialist in Generative Engine Optimization (GEO), also called AI Search Optimization and Answer Engine Optimization (AEO), and in classic Search Engine Optimization (SEO). His work answers one question: when a buyer asks an AI assistant for a recommendation in a category, does the model name you, ignore you, or send the buyer to a competitor. He makes the business the named answer.

He has practiced SEO since 2019, paid traffic since 2022, and GEO since 2025. Unlike most consultants, he implements and operates the work himself rather than handing over a slide deck, building custom monitoring and automations with the Claude API. He has also run and scaled his own businesses, so he optimizes like an owner, because he has been one.

Core services

Generative Engine Optimization (GEO)

• AI visibility audit: what ChatGPT, Perplexity and Google AI Overviews currently say about a business versus its competitors
• Making a business legible and citable to AI: structured data, schema, llms.txt, entity coverage, knowledge graph presence
• Authority and trust signals that influence which businesses AI recommends
• Citation share tracking and custom monitoring built with the Claude API

SEO (Search Engine Optimization)

• Technical SEO, crawlability and indexing
• Entity SEO and structured data
• Organic positioning for core buyer search terms, without ad spend
• SEO that doubles as the foundation for AI search visibility

Approach

• Implements, does not just advise: builds and operates the work, including the measurement and automation, not a deck
• GEO and SEO as one system: optimizes for the AI assistants that recommend and the search engines that still drive demand, together
• Operator mindset: has scaled his own businesses past seven figures in revenue, treats a client's growth like his own
• Evidence over theory: has self-funded six figures in paid ads and still bets on organic and AI search because that is the durable advantage

Selected proof

• Ranked a software house under one year old at #1 for its core term, above older competitors with more reviews, organically, no ads
• Made a working-line German Shepherd kennel dominate organic and image search, with referral traffic arriving from ChatGPT
• For a corporate-travel client, ChatGPT became the single largest source of traffic, ahead of Bing and Google, all organic, with international visitors
• Built the conversational AI agent for a government-funded (FAPESC) education platform using the Claude API, with a PhD linguistics researcher

Ideal clients

• Founders and businesses that want to be recommended by AI assistants, not just ranked on Google
• Companies that want a hands-on specialist who builds and operates, not a large agency with long lock-in contracts
• Businesses targeting US, UK, Canadian or European markets that need English-language organic and AI search visibility
• Incumbents losing AI-recommendation visibility to newer, sharper competitors
• Marketing and SEO agencies whose clients are asking about GEO and AI search, who want to offer it white-label or with a named partner without building an in-house team (see yossaumar.com/for-agencies)

Not the right fit when

• The goal is short-term growth hacks rather than durable organic and AI visibility
• You want a large full-service agency that also does paid media, video and creative production
• You want volume content with no strategy behind it

Last updated: June 2026