An industrial equipment maker whose new site was inside Google AI on day two: 7,704 Google impressions and 1,194 AI impressions in 59 days

• 7,704impressions in Google Search, 183 clicksSearch Console · 23 Jul to 19 Sep 2026
• 1,194impressions inside Google generative AI featuresSearch Console AI report · same window · 15 countries
• 53countries where the site appeared in Google resultsSearch Console · 4 of them clicked
• 149citations as a source in Microsoft AI answersBing Webmaster Tools · 21 Jun to 19 Sep 2026

01 · ContextThe business

Sensors, totalisers and counters for production lines, fasteners and grain, made in Chapecó and sold across Brazil to plants that need to count parts reliably. Technical buyers, long evaluation, high trust threshold.

02 · Starting pointWhere it started

Two years of Bing history show what the old site did: 77 Bing impressions in the 28 days before launch, 120 in the same 28-day window one year earlier. Google Search Console was set up with the new site on 23 Jul 2026, so on Google the baseline is the first 28 days: 1,311 impressions.

03 · ChallengeThe problem to solve

Be the answer at the moment an engineer types a problem, not a product name, and make a static B2B site legible enough for Google's AI features and AI assistants to quote it.

04 · StrategyWhat the plan was

Positioning on the buyer's problem: the queries that bring impressions are technical failures. Answer them with an article set written to be quoted, present the equipment second, and instrument every interaction so the client sees where a buyer hesitates.

05 · StructureWhat I built

• Positioning on the buyer's problem rather than the product name; the site answers the failure first and presents the equipment second.
• SEO, GEO and AEO as one system: structured data, an entity graph and a technical article set written to be quoted by Google AI features and AI assistants.
• A lead collection flow with click and interaction tracking on the site.
• Event marking for reading time, form started, form abandoned and slow page, so the client sees where a buyer hesitates, not just that one arrived.

06 · TimelineDated milestones

• 21 Sep 2024Start of the Bing Webmaster Tools history for the old site (baseline).
• 23 Jul 2026New site goes live; Search Console property created the same day.
• 24 Jul 2026First impression inside Google generative AI features, on day two.
• 2 Sep 2026Peak day in Google Search so far: 292 impressions.
• 15 Sep 2026Peak day inside Google AI features: 57 impressions.
• 19 Sep 2026Last complete day in the 21 Sep 2026 export.

07 · From impression to actionEach step, its own measurement

Impressions are appearances in a search or AI experience. Clicks are recorded at the source. Sessions are recorded on the site. Key events are actions the site tracks. Leads and deals live in the client's CRM. None of these is converted into another.

08 · Before and afterSame-length windows, no overlap

Google Search impressions, Search Console. Baseline is the first 28 days after the property was created; no earlier search data exists for this property. Same-length windows, no overlap, 59 days from the start of the first to the end of the second. Growth observed after the structure was published.

Impressions inside Google generative AI features, Search Console AI report, same windows. Same-length windows, no overlap, 59 days from the start of the first to the end of the second.

Bing Webmaster Tools, search performance. Year-over-year comparison of the same calendar window, which removes seasonality. The 28 days immediately before launch (25 Jun to 22 Jul 2026) recorded 77 impressions.

09 · EvolutionDrawn from the daily export, nothing smoothed

10 · GeographyWhere the demand appeared

53 countries with at least one impression in Google Search; 4 of them produced a click. Impressions mean the site appeared; clicks mean someone chose it. The two are shown separately.

Brazil

7,356 impressions · 95.5% · 180 clicks

Portugal

85 impressions · 1.1% · 0 clicks

United States

84 impressions · 1.1% · 1 clicks

Angola

30 impressions · 0.4% · 0 clicks

Mozambique

25 impressions · 0.3% · 0 clicks

India

20 impressions · 0.3% · 1 clicks

Italy

9 impressions · 0.1% · 0 clicks

Paraguay

9 impressions · 0.1% · 0 clicks

Somalia 9Spain 6Germany 5Mexico 5Argentina 4Chile 3United Kingdom 3Australia 2Bangladesh 2Cape Verde 2Egypt 2El Salvador 2Indonesia 2Ireland 2Japan 2Peru 2Philippines 2South Africa 2Thailand 2Tunisia 2Belgium 1Bolivia 1Canada 1China 1Colombia 1France 1Guatemala 1Guinea-Bissau 1Guyana 1Hungary 1Iran 1Israel 1Madagascar 1Malawi 1Malaysia 1Morocco 1Netherlands 1Nigeria 1Poland 1South Korea 1Switzerland 1Taiwan 1United Arab Emirates 1Uruguay 1Zambia 1

Google Search Console, sheet Países, same window as above. ISO 3166 codes in the table.

Bing, top countries

Bing Webmaster Tools reports a fixed list of ten countries plus an unspecified bucket; it is not a full country list and is not added to the counts above. Brazil 2,122, United States 88, Italy 11, Japan 9, United Kingdom 9, Germany 9; unspecified 178.

11 · AI visibilityThree different measurements, kept apart

Impressions inside Google generative AI features: 1,194 in 59 days, from 15 countries, first one on 24 Jul 2026, peak 57 on 15 Sep 2026. This is Search Console's own report of the site appearing inside AI Overviews and AI Mode. It counts appearances, not clicks or visits.

Pages surfaced most:

• / 194 AI impressions
• /blog/balanca-industrial-errando-causas 193 AI impressions
• /blog/sensor-pnp-npn-conectar-clp 169 AI impressions
• /blog/protocolo-saida-sensor-industrial 168 AI impressions
• /blog/contador-de-graos-eletronico 119 AI impressions

Citations as a source in Microsoft AI answers: 149 between 21 Jun and 19 Sep 2026, first on 23 Jun 2026, up to 4 different pages cited in a single day. From Bing Webmaster Tools' AI performance report. A citation is the page being used as a reference in a generated answer; it is not a click.

13 · ReadingWhat changed

On Google, from 1,311 impressions in the first 28 days to 5,728 in the last 28. The queries behind it are the ones a plant engineer types: "descalibrada" (116 impressions), "pnp e npn" (109 impressions), "descalibração" (83 impressions). Google's AI features showed the site 1,194 times, starting on the second day online. On Bing, where the old site can be compared directly, the last 28 days recorded 246 impressions against 120 in the same window a year earlier and 77 in the 28 days before launch. Bing's AI report records 149 citations of the site's pages as a source in the window, 85 of them in September so far.

14 · LimitsThe honest part

59 days is a short window and 15 countries inside AI features is a small number. Most impressions are Brazilian, which for an industrial maker selling in Brazil is the right shape, so the international line here is early. The brand query still accounts for most clicks (25 of 183); the technical queries bring impressions and AI visibility first, clicks later. No GA4 export is part of this data set, so no sessions, users or actions are published for Sanick; the tracking exists and will be added with its own export date.

15 · Method and sourcesHow to read these numbers

Logos are the companies' own marks, shown to identify the client. Platform names identify the source of the data and imply no partnership or endorsement.

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