An industrial equipment maker whose new site was inside Google AI on day two: 17,603 Google impressions and 2,930 AI impressions in 89 days

• 17,603impressions in Google Search, 282 clicksSearch Console · 23 Jul to 19 Oct 2026
• 2,930impressions inside Google generative AI featuresSearch Console AI report · same window · 25 countries
• 74countries where the site appeared in Google resultsSearch Console · 7 of them clicked
• 429citations as a source in Microsoft AI answersBing Webmaster Tools · 23 Apr to 19 Oct 2026

01 · ContextThe business

Sensors, totalisers and counters for production lines, fasteners and grain, made in Chapecó and sold across Brazil to plants that need to count parts reliably. Technical buyers, long evaluation, high trust threshold.

02 · Starting pointWhere it started

Two years of Bing history show what the old site did: 77 Bing impressions in the 28 days before launch (25 Jun to 22 Jul 2026), and 159 from 22 Sep to 19 Oct 2025, the year-earlier match of the latest 28 days. Google Search Console was set up with the new site on 23 Jul 2026, so on Google the baseline is the first 28 days: 1,311 impressions.

03 · ChallengeThe problem to solve

Be the answer at the moment an engineer types a problem, not a product name, and make a static B2B site legible enough for Google's AI features and AI assistants to quote it.

04 · StrategyWhat the plan was

Positioning on the buyer's problem: the queries that bring impressions are technical failures. Answer them with an article set written to be quoted, present the equipment second, and instrument every interaction so the client sees where a buyer hesitates.

05 · StructureWhat I built

• Positioning on the buyer's problem rather than the product name; the site answers the failure first and presents the equipment second.
• SEO, GEO and AEO as one system: structured data, an entity graph and a technical article set written to be quoted by Google AI features and AI assistants.
• A lead collection flow with click and interaction tracking on the site.
• Event marking for reading time, form started, form abandoned and slow page, so the client sees where a buyer hesitates, not just that one arrived.

06 · TimelineDated milestones

• 23 Oct 2024Start of the two-year Bing Webmaster Tools export for the domain, old site included (baseline).
• 23 Jul 2026New site goes live; Search Console property created the same day.
• 24 Jul 2026First impression inside Google generative AI features, on day two.
• 29 Sep 2026Peak day in Google Search so far: 499 impressions.
• 15 Oct 2026Peak day inside Google AI features: 119 impressions.
• 19 Oct 2026Last complete day in the 23 Oct 2026 export.

07 · From impression to actionEach step, its own measurement

Impressions are appearances in a search or AI experience. Clicks are recorded at the source. Sessions are recorded on the site. Key events are actions the site tracks. Leads and deals live in the client's CRM. None of these is converted into another.

08 · Before and afterSame-length windows, no overlap

Google Search impressions, Search Console. Baseline is the first 28 days after the property was created; no earlier search data exists for this property. Same-length windows, no overlap, 89 days from the start of the first to the end of the second. Growth observed after the structure was published.

Impressions inside Google generative AI features, Search Console AI report, same windows. Same-length windows, no overlap, 89 days from the start of the first to the end of the second.

Bing Webmaster Tools, search performance. Year-over-year comparison of the same calendar window, which removes seasonality. The 28 days immediately before launch (25 Jun to 22 Jul 2026) recorded 77 impressions.

09 · EvolutionDrawn from the daily export, nothing smoothed

10 · GeographyWhere the demand appeared

74 countries with at least one impression in Google Search; 7 of them produced a click. Impressions mean the site appeared; clicks mean someone chose it. The two are shown separately.

Brazil

16,796 impressions · 95.4% · 275 clicks

Portugal

268 impressions · 1.5% · 2 clicks

United States

126 impressions · 0.7% · 1 clicks

Angola

71 impressions · 0.4% · 1 clicks

Mozambique

49 impressions · 0.3% · 0 clicks

India

37 impressions · 0.2% · 1 clicks

Paraguay

20 impressions · 0.1% · 0 clicks

Italy

19 impressions · 0.1% · 0 clicks

Somalia 18Cape Verde 14Germany 14Argentina 12Spain 10Australia 9China 8Slovenia 8Bangladesh 7United Kingdom 7Chile 6Mexico 6Peru 6Colombia 5South Africa 5Canada 4Indonesia 4Japan 4Bolivia 3Egypt 3Netherlands 3Switzerland 3Costa Rica 2El Salvador 2France 2Ireland 2Israel 2Luxembourg 2Philippines 2Romania 2Saudi Arabia 2Taiwan 2Thailand 2Tunisia 2United Arab Emirates 2Uruguay 2Armenia 1Belgium 1Croatia 1Greece 1Guatemala 1Guinea-Bissau 1Guyana 1Hong Kong SAR China 1Hungary 1Iran 1Jamaica 1Kuwait 1Madagascar 1Malawi 1Malaysia 1Morocco 1Nigeria 1Pakistan 1Poland 1Russia 1Serbia 1Slovakia 1South Korea 1Sweden 1Syria 1São Tomé & Príncipe 1Timor-Leste 1Uganda 1Venezuela 1Zambia 1

Google Search Console, sheet Países, same window as above. ISO 3166 codes in the table.

Bing, top countries

Bing Webmaster Tools reports a fixed list of ten countries plus an unspecified bucket; it is not a full country list and is not added to the counts above. Brazil 2,412, United States 90, Italy 11, Japan 9, United Kingdom 9, Germany 9; unspecified 199.

11 · AI visibilityThree different measurements, kept apart

Impressions inside Google generative AI features: 2,930 in 89 days, from 25 countries, first one on 24 Jul 2026, peak 119 on 15 Oct 2026. This is Search Console's own report of the site appearing inside AI Overviews and AI Mode. It counts appearances, not clicks or visits.

Pages surfaced most:

• /blog/sensor-pnp-npn-conectar-clp 815 AI impressions
• /blog/balanca-industrial-errando-causas 451 AI impressions
• / 295 AI impressions
• /blog/balanca-descalibrada-sinais 278 AI impressions
• /blog/protocolo-saida-sensor-industrial 273 AI impressions

Citations as a source in Microsoft AI answers: 429 between 23 Apr and 19 Oct 2026, first on 23 Apr 2026, up to 4 different pages cited in a single day. From Bing Webmaster Tools' AI performance report. A citation is the page being used as a reference in a generated answer; it is not a click.

13 · ReadingWhat changed

On Google, from 1,311 impressions in the first 28 days to 9,497 in the last 28. The queries behind it are the ones a plant engineer types: "descalibrada" (233 impressions), "pnp e npn" (172 impressions), "descalibração" (153 impressions). Google's AI features showed the site 2,930 times, starting on the second day online. On Bing, where the old site can be compared directly, the last 28 days recorded 354 impressions against 159 in the same window a year earlier and 77 in the 28 days before launch. Bing's AI report records 429 citations of the site's pages as a source in the window, 157 of them in October so far (to 19 Oct).

14 · LimitsThe honest part

89 days is a short window and 25 countries inside AI features is a small number. Most impressions are Brazilian, which for an industrial maker selling in Brazil is the right shape, so the international line here is early. The brand query is still the largest single source of clicks (39 of 282); the technical queries bring impressions and AI visibility first, clicks later. No GA4 export is part of this data set, so no sessions, users or actions are published for Sanick; the tracking exists and will be added with its own export date.

In their wordsWhat the client wrote on LinkedIn

15 · Method and sourcesHow to read these numbers

Logos are the companies' own marks, shown to identify the client. Platform names identify the source of the data and imply no partnership or endorsement.

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