Proof / FalaMandra
Case study · Own product · Voice AI language learning · early curve

A voice AI language product I built and run, published from the starting line: 62 countries in 110 days and 364 key events

The method applied where I am the client. FalaMandra is a voice-first language product: the learner talks to an AI tutor, is corrected in the flow, and buys minutes when the free hour runs out. The numbers are small and the page says so. It is here because a portfolio that only shows finished curves hides the part that matters: where a curve starts and how it is measured.

FalaMandraVoice AI language learning · Chapecó, Brazil · own productfalamandra.com
  • 1,878impressions in Google Search, 39 clicksSearch Console · 2 Jul to 19 Oct 2026
  • 181impressions inside Google generative AI featuresSearch Console AI report · same window · 22 countries
  • 62countries where the site appeared in Google resultsSearch Console · 5 of them clicked
  • 359citations as a source in Microsoft AI answersBing Webmaster Tools · 13 Jul to 19 Oct 2026
  • 50sessions from AI assistants, 5% of 965GA4 · 1 Jan to 23 Oct 2026
  • 28countries with users in GA4, 364 key eventsGA4 · since launch

01 · ContextThe business

Brazilians learning English and French who understand the language and freeze when they have to speak. Own product: method, agent, voice pipeline, checkout and site, all built and operated by me.

02 · Starting pointWhere it started

Search Console property created on 2 Jul 2026. First 28 days: 47 Google impressions. No ads at any point.

03 · ChallengeThe problem to solve

Get a brand-new product with no brand to appear for the questions learners type, in two languages, and measure whether sessions from AI assistants behave differently from the rest.

04 · StrategyWhat the plan was

Two content systems, English and French, written on real learner questions, plus GA4 key events on the actions that matter (account created, minutes bought), so the origin of a session can be compared with what it did.

05 · StructureWhat I built

  • The teaching method, the conversational agent, the voice pipeline and the correction logic.
  • The product: accounts, dashboard, minute packages, checkout and confirmation, on a static site with serverless functions.
  • Two content systems, English and French, written on the questions learners actually type.
  • GA4 key events on the actions that matter.

06 · TimelineDated milestones

  • 2 Jul 2026Search Console property created.
  • 5 Jul 2026First Google impression.
  • 25 Jul 2026First impression inside Google generative AI features.
  • 14 Oct 2026Peak day in Google Search so far: 65 impressions.
  • 19 Oct 2026Last complete day in the 23 Oct 2026 export.

07 · From impression to actionEach step, its own measurement

Impressions are appearances in a search or AI experience. Clicks are recorded at the source. Sessions are recorded on the site. Key events are actions the site tracks. Leads and deals live in the client's CRM. None of these is converted into another.

Visibility
1,878
impressions in Google Search
Search Console · 110 days
AI visibility
181
impressions inside Google generative AI features
Search Console · 110 days
AI citations
359
citations as a source in Microsoft AI answers
Bing Webmaster Tools · 99 days
Click
39
clicks from Google Search, 2.08% of impressions
Search Console
Visit
965
sessions in GA4, 50 from AI assistants
GA4 · since launch
Action
364
key events (actions marked as conversions in GA4)
GA4 · since launch
Lead / deal
not published
contacts and deals live in the client's CRM and are not part of this data set

08 · Before and afterSame-length windows, no overlap

First 28 days
47
Google impressions · 1.68 per day
2 Jul to 29 Jul 2026
23.5x
+1,056 absolute
2,247% growth
Last 28 days
1,103
Google impressions · 39.39 per day
22 Sep to 19 Oct 2026

Google Search impressions, Search Console. Baseline is the first 28 days after the property was created; no earlier search data exists for this property. Same-length windows, no overlap, 110 days from the start of the first to the end of the second. Growth observed after the structure was published.

First 28 days
1
Google AI impressions · 0.04 per day
2 Jul to 29 Jul 2026
146x
+145 absolute
14,500% growth
Last 28 days
146
Google AI impressions · 5.21 per day
22 Sep to 19 Oct 2026

Impressions inside Google generative AI features, Search Console AI report, same windows. Same-length windows, no overlap, 110 days from the start of the first to the end of the second.

First 28 days
3
Bing impressions · 0.11 per day
12 Jul to 8 Aug 2026
60x
+177 absolute
5,900% growth
Last 28 days
180
Bing impressions · 6.43 per day
22 Sep to 19 Oct 2026

Bing Webmaster Tools, search performance, same windows. Same-length windows, no overlap, 100 days from the start of the first to the end of the second.

09 · EvolutionDrawn from the daily export, nothing smoothed

Google Search impressions per day

Search Console, web search, 2 Jul 2026 to 19 Oct 2026 (110 days). The dashed line marks search console property created.

Google Search impressions per day020406080Jul 2026Aug 2026Sep 2026Oct 2026Search Console property created65 on 14 Oct
Source: Google Search Console export of 23 Oct 2026, sheet Gráfico. Peak: 65 on 14 Oct 2026.
Show the numbers as a table
MonthDays in exportImpressionsPer day
Jul 2026 (partial)30 (2 Jul to 31 Jul)561.9
Aug 202631 (1 Aug to 31 Aug)2919.4
Sep 202630 (1 Sep to 30 Sep)72924.3
Oct 2026 (partial)19 (1 Oct to 19 Oct)80242.2

Google Search impressions per month

Same export, summed by calendar month. Partial months are shown as exported and marked.

Google Search impressions per month02505007501,000Jul 2026 (partial, 30 days): 56 impressions56Jul 2026*Aug 2026: 291 impressions291Aug 2026Sep 2026: 729 impressions729Sep 2026Oct 2026 (partial, 19 days): 802 impressions802Oct 2026*
Source: Google Search Console export of 23 Oct 2026. Grey bars marked * are partial months, exactly as exported.
Show the numbers as a table
MonthDaysImpressions
Jul 2026 (partial)3056
Aug 202631291
Sep 202630729
Oct 2026 (partial)19802

Impressions inside Google generative AI features per day

Search Console, generative AI features report, 2 Jul 2026 to 19 Oct 2026 (110 days). First impression on 25 Jul 2026.

Impressions inside Google generative AI features per day051015Jul 2026Aug 2026Sep 2026Oct 2026first AI impression12 on 28 Sep
Source: Google Search Console export of 23 Oct 2026, generative AI features, sheet Gráfico.
Show the numbers as a table
MonthDays in exportImpressionsPer day
Jul 2026 (partial)30 (2 Jul to 31 Jul)20.1
Aug 202631 (1 Aug to 31 Aug)20.1
Sep 202630 (1 Sep to 30 Sep)812.7
Oct 2026 (partial)19 (1 Oct to 19 Oct)965.1

Citations as a source in Microsoft AI answers, per week

Bing Webmaster Tools, AI performance report, 13 Jul 2026 to 19 Oct 2026 (99 days), summed in 7-day buckets.

Citations as a source in Microsoft AI answers, per week020406080Jul 2026Aug 2026Sep 2026Oct 202617 Aug to 23 Aug: 3 citations24 Aug to 30 Aug: 22 citations31 Aug to 6 Sep: 25 citations7 Sep to 13 Sep: 20 citations14 Sep to 20 Sep: 23 citations21 Sep to 27 Sep: 67 citations28 Sep to 4 Oct: 68 citations5 Oct to 11 Oct: 60 citations12 Oct to 18 Oct: 62 citations19 Oct: 9 citations68 on week of 28 Sep
Source: Bing Webmaster Tools export of 23 Oct 2026, daily series to 19 Oct 2026. First citation on 19 Aug 2026. Last bucket is partial (1 day), shown in grey.
Show the numbers as a table
MonthDays in exportCitationsPer day
Jul 2026 (partial)19 (13 Jul to 31 Jul)00.0
Aug 202631 (1 Aug to 31 Aug)391.3
Sep 202630 (1 Sep to 30 Sep)1585.3
Oct 2026 (partial)19 (1 Oct to 19 Oct)1628.5

10 · GeographyWhere the demand appeared

62 countries with at least one impression in Google Search; 5 of them produced a click. Impressions mean the site appeared; clicks mean someone chose it. The two are shown separately.

Brazil
1,102 impressions · 58.7% · 31 clicks
Portugal
151 impressions · 8.0% · 3 clicks
United States
107 impressions · 5.7% · 1 clicks
Angola
94 impressions · 5.0% · 2 clicks
France
94 impressions · 5.0% · 0 clicks
Mozambique
48 impressions · 2.6% · 2 clicks
Canada
31 impressions · 1.7% · 0 clicks
United Kingdom
26 impressions · 1.4% · 0 clicks
Spain 24Switzerland 20Cape Verde 19Germany 18Belgium 16Italy 14Luxembourg 10India 8Netherlands 8Mexico 7Argentina 6Japan 6Ireland 5Philippines 5Australia 3Colombia 3Denmark 3Indonesia 3Cameroon 2Finland 2Paraguay 2Peru 2Russia 2South Africa 2Sweden 2Tanzania 2Thailand 2Uzbekistan 2Vietnam 2Aruba 1Austria 1Bahrain 1Bosnia & Herzegovina 1Chile 1Congo - Kinshasa 1Cyprus 1Dominican Republic 1Ecuador 1Egypt 1Estonia 1French Guiana 1Greece 1Iran 1Malaysia 1Malta 1Montenegro 1Nepal 1Nigeria 1Norway 1Poland 1Qatar 1St. Barthélemy 1São Tomé & Príncipe 1Tunisia 1
All countries as a table (ISO code, sorted by impressions)
#ISOCountryImpressionsClicks
1BRBrazil1,10231
2PTPortugal1513
3USUnited States1071
4AOAngola942
5FRFrance940
6MZMozambique482
7CACanada310
8GBUnited Kingdom260
9ESSpain240
10CHSwitzerland200
11CVCape Verde190
12DEGermany180
13BEBelgium160
14ITItaly140
15LULuxembourg100
16INIndia80
17NLNetherlands80
18MXMexico70
19ARArgentina60
20JPJapan60
21IEIreland50
22PHPhilippines50
23AUAustralia30
24COColombia30
25DKDenmark30
26IDIndonesia30
27CMCameroon20
28FIFinland20
29PYParaguay20
30PEPeru20
31RURussia20
32ZASouth Africa20
33SESweden20
34TZTanzania20
35THThailand20
36UZUzbekistan20
37VNVietnam20
38AWAruba10
39ATAustria10
40BHBahrain10
41BABosnia & Herzegovina10
42CLChile10
43CDCongo - Kinshasa10
44CYCyprus10
45DODominican Republic10
46ECEcuador10
47EGEgypt10
48EEEstonia10
49GFFrench Guiana10
50GRGreece10
51IRIran10
52MYMalaysia10
53MTMalta10
54MEMontenegro10
55NPNepal10
56NGNigeria10
57NONorway10
58PLPoland10
59QAQatar10
60BLSt. Barthélemy10
61STSão Tomé & Príncipe10
62TNTunisia10

Google Search Console, sheet Países, same window as above. ISO 3166 codes in the table.

Countries that actually visited (GA4)

28 countries with at least one active user, 3 with a key event. A GA4 user is a device or browser as the tool counts it, not a verified person.

Brazil
170 users · 43.8% · 346 key events
United States
130 users · 33.5%
China
17 users · 4.4%
Portugal
13 users · 3.4% · 7 key events
Germany
10 users · 2.6%
Canada
6 users · 1.5%
Netherlands 5France 4Ireland 4United Kingdom 4New Zealand 3Angola 2India 2Mozambique 2South Korea 2Switzerland 2Algeria 1Argentina 1Belgium 1Cape Verde 1Estonia 1Indonesia 1Jamaica 1Mexico 1Morocco 1Poland 1Taiwan 1Thailand 1
All countries as a table (ISO code, sorted by users)
#ISOCountryUsersKey events
1BRBrazil170346
2USUnited States1300
3CNChina170
4PTPortugal137
5DEGermany100
6CACanada60
7NLNetherlands50
8FRFrance40
9IEIreland40
10GBUnited Kingdom40
11NZNew Zealand30
12AOAngola20
13INIndia20
14MZMozambique20
15KRSouth Korea20
16CHSwitzerland211
17DZAlgeria10
18ARArgentina10
19BEBelgium10
20CVCape Verde10
21EEEstonia10
22IDIndonesia10
23JMJamaica10
24MXMexico10
25MAMorocco10
26PLPoland10
27TWTaiwan10
28THThailand10

Google Analytics 4, Demographic details: Country, 1 Jan 2026 to 23 Oct 2026. 13 users had no country set. Users in data-centre cities (Ashburn, Council Bluffs, Boardman) are likely automated and are not claimed as audience.

Bing, top countries

Bing Webmaster Tools reports a fixed list of ten countries plus an unspecified bucket; it is not a full country list and is not added to the counts above. Brazil 184, United States 27, United Kingdom 6, France 4, China 4, Germany 2; unspecified 78.

11 · AI visibilityThree different measurements, kept apart

Impressions inside Google generative AI features: 181 in 110 days, from 22 countries, first one on 25 Jul 2026, peak 12 on 28 Sep 2026. This is Search Console's own report of the site appearing inside AI Overviews and AI Mode. It counts appearances, not clicks or visits.

Pages surfaced most:

  • /blog/quanto-custa-aprender-frances/ 47 AI impressions
  • /blog/conversacao-em-frances-para-iniciantes/ 36 AI impressions
  • / 17 AI impressions
  • /blog/praticar-conversacao-ingles-sozinho/ 9 AI impressions
  • /blog/esqueci-o-frances-que-aprendi/ 8 AI impressions

Citations as a source in Microsoft AI answers: 359 between 13 Jul and 19 Oct 2026, first on 19 Aug 2026, up to 4 different pages cited in a single day. From Bing Webmaster Tools' AI performance report. A citation is the page being used as a reference in a generated answer; it is not a click.

Traffic detected from AI platforms: 50 sessions whose recorded source is an AI assistant, chatgpt.com / ai-assistant 39, copilot.com / ai-assistant 8, gemini / ai-assistant 2, copilot.com / (not set) 1. From GA4 session source/medium. This proves the origin of the visit, not the content of the conversation.

12 · TrafficWhat arrived on the site

965 sessions since launch, grouped by source family. Referral includes the previous domain where one exists. Every row is text, so the split is readable without the bars.

Direct572 · 59%
Other referral / internal196 · 20%
Google120 · 12%
AI assistants50 · 5%
Bing14 · 1%
Social10 · 1%
Yahoo2 · 0%
DuckDuckGo1 · 0%

GA4, session source / medium, 1 Jan 2026 to 23 Oct 2026. Active users 398, new users 406, average engagement 195.4 s per active user.

Top cities by users: Chapeco 56, Sao Paulo 42, Porto Alegre 17, Rio de Janeiro 14, Curitiba 11, Glenview 11.

13 · ReadingWhat changed

Google impressions went from 47 in the first 28 days to 1,103 in the last 28, across 62 countries. France produced 94 impressions for French-learning queries. GA4 recorded 50 sessions from AI assistants (chatgpt.com 39, copilot.com 9, gemini 2) and 364 key events, 346 from Brazil, 7 from Portugal and 11 from Switzerland.

14 · LimitsThe honest part

39 clicks in 110 days is a signal, not traffic. Most sessions are direct, which is the founder's own network and testing. GA4 lists 130 users from the United States with only 13 engaged sessions between them, and the US cities on the list include data-centre locations (Council Bluffs, Boardman, Ashburn); that is treated as automated traffic and is not claimed as an audience. Google's AI features showed the site only 181 times. The point of publishing now is the starting line, with dates, so the curve can be checked as it forms.

15 · Method and sourcesHow to read these numbers

Attribution

Growth is reported as observed after the structure went live, in the period tracked. Where the property was created with the site, the baseline is the first 28 days of the property, which is stated on every comparison. No paid traffic was run on any of these sites in the window. Sales, leads and revenue belong to the client and are not published. Full method: how the numbers are measured. Machine-readable data: portfolio-data.json.

Data sources on this page
  • Google Search ConsoleWeb search performance, 2 Jul 2026 to 19 Oct 2026 (110 days). Impressions, clicks, countries, pages, queries, devices.
  • Google Search ConsoleGenerative AI features report, 2 Jul 2026 to 19 Oct 2026 (110 days). Impressions only; the report has no clicks.
  • Bing Webmaster ToolsSearch performance, 12 Jul 2026 to 19 Oct 2026 (100 days). Impressions and clicks; country report limited to ten fixed countries.
  • Bing Webmaster ToolsAI performance report, 13 Jul 2026 to 19 Oct 2026 (99 days). Citations of the site's pages as a source in Microsoft AI answers.
  • Google Analytics 4Property FalaMandra, 1 Jan 2026 to 23 Oct 2026 (export window; data exists from launch; last day partial). Users, sessions by source, key events, countries, cities.
  • CollectionFiles downloaded on 23 Oct 2026. Search Console exports end on 19 Oct 2026 because the report lags. Processed by a script that keeps a provenance entry per figure.

Logos are the companies' own marks, shown to identify the client. Platform names identify the source of the data and imply no partnership or endorsement.

Questions people with this problem ask

Why publish a case with such small numbers?

Because the method is the claim, not the total. Every client case on this site started at zero on a dated export. Showing my own product at that stage is the honest version of the portfolio.

Does the product get traffic from AI assistants?

GA4 recorded 50 sessions from AI assistants between 1 Jan 2026 and 23 Oct 2026, 5% of all sessions. They are visits with a recorded origin; nothing more is inferred.

I test the method on my own money first.

If you want the same measurement discipline on your business, with the numbers published at the stage they are actually at, send me the site.

Run my visibility check

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