be·aside: mentoring a clinical intelligence platform built by two physicians, on AI, development and digital positioning
be·aside is a bedside clinical reasoning platform for intensive care, emergency and ward physicians, with an assistant trained on its own curated content. The founders are doctors. My role is the technology, the AI and the positioning, not the medicine.
- 2founding physicians: Dr. Cesar A. Seidler Jr., CRM 38878-SC, and Dr. João H. Peres, CRM 36320-SCbeaside.com.br, team page
- 7clinical modules: ventilation, haemodynamics, neurocritical care, procedures, perioperative, antibiotics, electrolytesbeaside.com.br
- 1AI assistant, Be-IA, trained on the platform's own curated contentbeaside.com.br
- CBIASBrazilian Congress on AI in Healthcare, Chapecó: a paper in preparation in partnership with be·asideOwn record, 2026
- 5 hEnap course on AI and the future of health systems, grade 96, plus AI leadership and prompt engineering coursesEscola Virtual.Gov, Feb 2026, public validation codes
- 0clinical claims on this page. The medicine is theirs.Rule of this site
The business
A platform that puts clinical reasoning where it is needed, at the bedside, for the physician on shift in the ICU, the emergency room or the ward. It is founded, written and curated by two intensive care and emergency physicians from Chapecó, one of them in internal medicine residency at the regional hospital, and it carries their CRM numbers and conflict of interest statements on every author card.
What I built
- Mentoring on the AI layer: how an assistant trained on curated clinical content should be scoped, constrained and presented so that it supports the physician's reasoning instead of replacing it.
- Mentoring on development choices: architecture, what to build first, and how to keep a small team shipping.
- Digital positioning: how a platform authored by physicians makes that authorship legible to Google, to AI assistants and to the hospitals that will evaluate it, with the authors, credentials and conflicts of interest stated on the page.
- The same entity and citation discipline applied to every case on this site, in a field where a wrong claim has a cost.
Where the demand comes from
This case has no dashboard yet. Its proof is the public credit, and the credentials that make the mentoring credible.
beaside.com.br team page; Escola Virtual.Gov certificates, February 2026; Instagram story by @caseidlercj, September 2026, reproduced with permission.
What changed
On 17 Sep 2026 the founders published a public thank-you on the company's Instagram, reproduced below with their permission. It names the three things I contributed: development, AI and digital positioning. That is the scope, and it is the whole scope.
AI in healthcare is the field where the discipline of this site matters most. A product for physicians has to state who wrote it, with what credentials, and with what conflicts of interest, in a form that a hospital evaluator, a search engine and an AI assistant can all verify. That is entity work, and it is the same work that gets a kennel found in 117 countries, applied where the stakes are clinical.
The credentials behind the mentoring are listed on the facts card and are verifiable by code on Escola Virtual.Gov. They are short courses, stated as such. The competence is in the products on this site, not in the certificates.
The honest part
I am not a physician and this page makes no clinical claim. There is no traffic dashboard here because the platform's numbers are the founders' to publish. When they choose to, this page will show them with a date, as every other case does.
Verify it yourself: be·aside, the live site behind every number on this page.
Questions people with this problem ask
What is be·aside?
A bedside clinical reasoning platform for intensive care, emergency and ward physicians, founded by Dr. Cesar A. Seidler Jr. (CRM 38878-SC) and Dr. João H. Peres (CRM 36320-SC) in Chapecó, Brazil, with an assistant trained on its own curated content.
What is Youssef Umar's role in be·aside?
Mentor on AI, development and digital positioning, as stated in the founders' public credit of September 2026. Not a clinician and not an author of clinical content.
Why does AI in healthcare need positioning work?
Because a hospital, a search engine and an AI assistant all need to verify who wrote a clinical tool and with what credentials before they trust it. Making authorship, credentials and conflicts of interest machine-readable is the same entity discipline that gets any business cited, applied where the cost of a wrong claim is highest.
Building something with AI in a regulated field?
The positioning has to be as careful as the product. Send me what you are building and I will tell you what a hospital, Google and an AI assistant will need to see before they trust it.
Run my visibility check