https://yossaumar.com/blog/ Plain-language writing on GEO, AI search visibility and SEO by Youssef (Yossa) Pizolotto Umar. en Wed, 24 Jun 2026 00:00:00 +0000 https://yossaumar.com/blog/why-does-chatgpt-get-facts-about-my-company-wrong/ https://yossaumar.com/blog/why-does-chatgpt-get-facts-about-my-company-wrong/ Wed, 24 Jun 2026 00:00:00 +0000 ChatGPT says you offer services you dropped, quotes old prices, or mixes you up with someone else. The four causes of AI misinformation about companies, and the fix for each. https://yossaumar.com/blog/why-did-my-organic-traffic-drop-but-sales-didnt/ https://yossaumar.com/blog/why-did-my-organic-traffic-drop-but-sales-didnt/ Wed, 24 Jun 2026 00:00:00 +0000 AI answers and zero-click search are cutting site visits while the buyers who do arrive come pre-sold. What the traffic drop actually means, which metrics to watch now, and when to worry. https://yossaumar.com/blog/what-should-my-about-page-say-for-ai-to-trust-it/ https://yossaumar.com/blog/what-should-my-about-page-say-for-ai-to-trust-it/ Wed, 24 Jun 2026 00:00:00 +0000 Your About page is where AI looks for the definition of your business. What to state, in what order, with a structure you can copy, and the vague phrases that make models skip you. https://yossaumar.com/blog/what-is-entity-seo/ https://yossaumar.com/blog/what-is-entity-seo/ Wed, 24 Jun 2026 00:00:00 +0000 Entity SEO is optimizing your business to be understood as one connected thing, not a pile of keywords. It is what lets search engines and AI know what you are, and recommend you. Here is how it works. https://yossaumar.com/blog/what-is-digital-pr-and-why-does-ai-care/ https://yossaumar.com/blog/what-is-digital-pr-and-why-does-ai-care/ Wed, 24 Jun 2026 00:00:00 +0000 Digital PR is earning mentions and coverage on sites you do not own. It answers the one question AI cannot answer from your website: can what you claim be trusted? How it works, honestly. https://yossaumar.com/blog/should-my-business-block-ai-crawlers/ https://yossaumar.com/blog/should-my-business-block-ai-crawlers/ Wed, 24 Jun 2026 00:00:00 +0000 Blocking GPTBot protects your content from training and erases you from AI recommendations. Both sides of the trade honestly, who should actually block, and a bot-by-bot decision framework. https://yossaumar.com/blog/is-seo-dead-now-that-ai-answers-everything/ https://yossaumar.com/blog/is-seo-dead-now-that-ai-answers-everything/ Wed, 24 Jun 2026 00:00:00 +0000 SEO is not dead. The surface moved from the results page to the AI answer, but the work, being findable, legible and trusted, is the same. Here is what changed and what still matters. https://yossaumar.com/blog/how-to-check-what-chatgpt-says-about-my-business/ https://yossaumar.com/blog/how-to-check-what-chatgpt-says-about-my-business/ Wed, 24 Jun 2026 00:00:00 +0000 A step-by-step method to audit what ChatGPT, Perplexity and Google AI say about your business: the exact prompts to use, what to look for in the answers, and what each result means. https://yossaumar.com/blog/how-long-does-geo-take-to-show-results/ https://yossaumar.com/blog/how-long-does-geo-take-to-show-results/ Wed, 24 Jun 2026 00:00:00 +0000 Honest GEO timelines by scenario: weeks for a technically sound site in an uncontested niche, months where authority must be built. What moves in week one, month one, and month three. https://yossaumar.com/blog/does-google-penalize-ai-generated-content/ https://yossaumar.com/blog/does-google-penalize-ai-generated-content/ Wed, 24 Jun 2026 00:00:00 +0000 No, Google penalizes unhelpful content regardless of who wrote it. What Google has actually said, what gets sites burned, and how to use AI in content without paying for it. https://yossaumar.com/blog/do-ai-assistants-recommend-local-businesses/ https://yossaumar.com/blog/do-ai-assistants-recommend-local-businesses/ Wed, 24 Jun 2026 00:00:00 +0000 Yes, and most local businesses have no idea it is happening. How ChatGPT, Perplexity and Google AI pick which local businesses to name, and how a small business can win the local AI answer. https://yossaumar.com/blog/can-i-do-geo-myself-or-hire-someone/ https://yossaumar.com/blog/can-i-do-geo-myself-or-hire-someone/ Wed, 24 Jun 2026 00:00:00 +0000 An honest split of what GEO work a founder can genuinely do alone, this week, for free, and which layer is where most people stall. Includes the full DIY checklist. https://yossaumar.com/blog/why-does-ai-recommend-my-competitor/ https://yossaumar.com/blog/why-does-ai-recommend-my-competitor/ Tue, 23 Jun 2026 00:00:00 +0000 If AI names your competitor and not you, it is usually because they are more legible to the model, not better. Here is why it happens, and how to fix the gap. https://yossaumar.com/blog/how-to-get-mentioned-by-ai-search/ https://yossaumar.com/blog/how-to-get-mentioned-by-ai-search/ Tue, 23 Jun 2026 00:00:00 +0000 To get mentioned by AI search, make your business findable, legible and trusted to the models. A step-by-step method, plus how it works in ChatGPT, Perplexity and Google AI Overviews. https://yossaumar.com/blog/how-ai-decides-which-companies-to-recommend/ https://yossaumar.com/blog/how-ai-decides-which-companies-to-recommend/ Tue, 23 Jun 2026 00:00:00 +0000 When you ask an AI which company to use, it does not have an opinion. It retrieves what the web says and names the businesses it can find, understand and trust. Here is exactly how that decision is made. https://yossaumar.com/blog/geo-vs-seo/ https://yossaumar.com/blog/geo-vs-seo/ Tue, 23 Jun 2026 00:00:00 +0000 SEO gets you onto the results page. GEO gets you into the answer the AI gives. The real difference between <a class= https://yossaumar.com/blog/does-my-business-need-an-llms-txt-file/ https://yossaumar.com/blog/does-my-business-need-an-llms-txt-file/ Tue, 23 Jun 2026 00:00:00 +0000 An llms.txt file is a plain-text summary of your business written for AI models. It does not change your business, it changes what AI can confidently say about it. Here is whether you need one.